Basketball Star Jayson Tatum Joins Everbowl as a Partner

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Everbowl, the craft superfood phenomenon, has announced a new and exciting relationship with NBA player Jayson Tatum. Tatum will become an investor and a corporate retail partner with Everbowl.

Everbowl has expanded swiftly into an 83-unit superfood chain, with acai as its headline ingredient, from its humble beginnings as a means to introduce healthier options to the quick-service market. The rapidly growing menu is centered around “stuff that’s been around forever,” with options like acai and other entertaining frozen bases that can be topped with fresh seasonal fruits, superfoods, nut butters, and more. Every item on the menu is carefully curated to offer visitors a delicious and easy way to fuel their busy, everyday lives.

We are both dedicated to promoting healthy options that the whole family will enjoy, and this purpose is in perfect harmony with our decision to link up with Jayson Tatum. Tatum, who plays for the Celtics, will open additional Everbowl stores under the collaboration. At least one of them will be in the Boston region. In addition to increasing Everbowl’s reach, Tatum will add his vegan gummy candy line, “Small Wins,” to the healthier grab-and-go options offered by Everbowl.

Jeff Fenster, founder of Everbowl, is thrilled about the partnership and says, “Jayson’s dedication to wellness and nourishment aligns perfectly with Everbowl’s mission to provide fuel for movement.” We are thrilled to have Jayson join the Everbowl family since our principles and his lifestyle are a perfect fit, and we look forward to seamless cooperation.

In 2022, Tatum launched his “Small Wins” confectionery brand—a collection of healthy, kid-friendly sweets—in an effort to promote more practical ways to satisfy cravings. “Launching Small Wins was my first step towards bringing better-for-you products to the market. Partnering with Everbowl allows me to double down on that commitment,” Tatum says, reflecting on the collaboration. Their commitment to excellence resonated with me on a personal level as a father and athlete, and I’m excited to introduce the brand to the Boston region in person.

Joining a collection of distinguished franchisees that includes NFL Hall of Famer Drew Brees, Tatum helps propel Everbowl to the forefront of its category, which was recently highlighted on Entrepreneur’s 2024 Franchise 500 list.

Small Wins candies will be sold in certain Everbowl locations beginning in the spring of 2024, while Jayson Tatum’s first Everbowl stores are set to debut in the Boston area in 2024. The partnership is already well under way. The partnership will solidify the brand’s position as a market leader in superfoods and improve the Everbowl experience.

Concerning Everbowl

Launched in 2016, Everbowl® is a fast-food franchise based in Southern California. It has more than 83 locations and is expanding at a rate of one unit per week. Featuring a selection of seasonal base ingredients along with fresh fruit toppings and superfood add-ins, the Everbowl menu provides a variety of build-your-own artisan smoothies and bowls made with acai, pitaya, blue majic, vanilla, coconut, cacao, chia pudding, and everoats®. Everbowl promotes the idea that people should “unevolve” by returning to eating “stuff that’s been around forever” as a means of fueling any lifestyle through an expanding network of retail locations and consumer packaged goods product extensions.

Regarding Jayson Tatum

St. Louis native Jayson Tatum spent his freshman year at Duke University before the 2017 NBA draft, when he was picked third overall. Entering his seventh season, Jayson has an impressive resume that includes five All-Star appearances, three selections to the NBA inaugural team, and the inaugural Larry Bird Eastern Conference Finals MVP Trophy he won in 2022 while guiding the Celtics to the NBA Finals. He is deeply involved in his community as a parent of Jayson “Deuce” Tatum Jr. and as a member of the St. Louis area’s nonprofit family-focused organization, the Jayson Tatum Foundation.

Original Source The eternal bowl